GENERATIVE AI STUDIO
GENERATIVE AI STUDIO
Creative Director · Visual Storytelling · Fashion · Image-Making · Campaigns · Creative Technologist · Generative Systems · Editorial · Culture
Creative Director · Visual Storytelling · Fashion · Image-Making · Campaigns · Creative Technologist · Generative Systems · Editorial · Culture
SYSTEM OVERVIEW =))))))))
Custom LoRAs are trained using carefully curated image datasets, can be sourced
directly from client or brand archives. These datasets are designed to
stabilize silhouette, material behavior, and lighting so that
generative imagery remains consistent across variation rather than
drifting stylistically.
When a visual direction is still being defined, early concepts are explored
through rapid generative sketching before being
refined and aligned with brand intent. Once a direction is established,
datasets are assembled and trained to
encode visual rules into a controllable generative system.
Final imagery is produced through custom ComfyUI workflows that
manage conditioning, variation, and output structure. This allows images
to be generated as cohesive sets rather than isolated frames, maintaining
a unified visual language across
an entire series or campaign.
GENERTIVE AI WORK= ))))
GENERTIVE AI WORK= ))))
GENERTIVE AI WORK=))))
MATTTTT
Real-time visual systems for generative AI
Real-time visual systems for generative AI
cables.gl / real-time interaction
An AI-generated image reconstructed as a real-time system rather than a static asset.
We treated the original imagery as source material and rebuilt it inside cables.gl, introducing a GPU-driven deformation layer that turns the image into a responsive surface.
Cursor movement applies localized displacement across the image plane, producing a controlled wave response with natural falloff. The result feels physical, continuous, and deliberate — more material than effect.
The focus is restraint: minimal input, maximum clarity. AI generates the image, but the value emerges through behavior, system design, and interaction.
Matthew Giordano is an editor and creative technologist working in large-scale media production. He spent several years as a staff editor in broadcast post-production at Viacom, supporting network-level content across MTV, Nickelodeon, Comedy Central, and BET.
In high-volume production environments, he focused on pacing, consistency, and delivery at scale. He was also an early participant in Instagram’s Spark AR, creating custom filters that reached millions of users.
Today, through DSKR Creative, he builds generative AI systems for production, designing repeatable image pipelines and translating editorial intent into controllable outputs. The work is grounded in consistency, iteration, and delivery at scale.
mg@dskrcreative.com
VIACOM CBS
VIACOM CBS
mg@dskrcreative.com