Two stylish young women walking toward the camera at a crowded soccer stadium during a match, with the field and spectators in the background.

DSKR CREATIVE

DSKR CREATIVE

I DID THE MOTION =)

I DID THE MOTION =)

GENERTIVE AI WORK=))))

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A person wearing sunglasses, a pink headband, a pink graphic t-shirt, a silver jacket, camouflage pants, and light-colored sneakers, kneeling on a grassy hill with an overcast sky in the background.

CUSTOM LORAS ARE TRAINED TO STABILIZE SILHOUETTE, FABRIC BEHAVIOR, AND LIGHTING, ALLOWING GENERATIVE IMAGERY TO HOLD TOGETHER ACROSS VARIATION RATHER THAN DRIFT STYLISTICALLY.

EARLY CONCEPTS ARE EXPLORED IN MIDJOURNEY AS A VISUAL SKETCH LAYER, THEN REFINED IN KIVE TO DEFINE COMPOSITION, PACING, AND BRAND ALIGNMENT. FROM THERE, TIGHTLY CURATED DATASETS ARE ASSEMBLED FOR TRAINING, ENSURING FORM, TEXTURE, AND ILLUMINATION REMAIN CONSISTENT ACROSS DIFFERENT COMPOSITIONS AND PROMPTS.

FINAL IMAGERY IS GENERATED THROUGH CUSTOM COMFYUI GRAPHS, BUILT TO CONTROL CONDITIONING, VARIATION, AND OUTPUT STRUCTURE. THIS ALLOWS IMAGES TO BE PRODUCED AS COHESIVE SETS, NOT ISOLATED FRAMES, MAINTAINING A UNIFIED VISUAL LANGUAGE ACROSS AN ENTIRE SERIES OR CAMPAIGN.

SYSTEM OVERVIEW =))))))))

Young woman standing in a stadium with a soccer field in the background. She is wearing a pink headband, a patterned jacket, and metallic pants.
Young man wearing a black shiny jacket with white text and designs, standing outdoors with a gray wall and buildings in the background.
Young man standing outdoors wearing a black leather puffer jacket with hood, patterned hoodie underneath, and beige pants.
Young person wearing a black shiny Puffer jacket with a hood over a beige hoodie, against a blue background.
A man sitting on a concrete bench, wearing a blue sweatshirt with a black graphic, blue and white camo pants, beige sneakers, and gray socks, holding cash and a white bag with a black graphic
A young person with long dark hair wearing a black hooded puffer jacket with white lettering, leopard print hoodie underneath, and beige and black patterned shorts, stands in front of a worn, multi-story apartment building with balconies.
Close-up of a person's lower leg wearing brown pants, gray sneaker, and gray sock against a blue background with white text listing city names.

GENERTIVE AI WORK=))))

GENERTIVE AI WORK=))))

Real-time visual systems for generative AI

Real-time visual systems for generative AI

cables.gl / real-time interaction

An AI-generated image reconstructed as a real-time system rather than a static asset.

We treated the original imagery as source material and rebuilt it inside cables.gl, introducing a GPU-driven deformation layer that turns the image into a responsive surface.

Cursor movement applies localized displacement across the image plane, producing a controlled wave response with natural falloff. The result feels physical, continuous, and deliberate — more material than effect.

The focus is restraint: minimal input, maximum clarity. AI generates the image, but the value emerges through behavior, system design, and interaction.

PEPSI

PEPSI

Before DSKR Creative, Matt Giordano worked on a campaign for Pepsi with Velocity, Viacom’s in-house creative agency. The project was led by Creative Director Spencer Parker , alongside Lead Editor Sarah Juliet Luce, whose vision and leadership helped set the creative bar for the entire campaign.

Working in post-production and editing, Giordano helped shape how a global brand like Pepsi communicates—where scale brings responsibility, and every creative choice must be intentional, precise, and resonant. Contributing to that voice required understanding how to speak clearly and confidently on behalf of a brand recognized worldwide.

Being trusted to help craft messaging at that level was both energizing and formative, and continues to inform how Giordano approaches storytelling and brand communication today at DSKR Creative.

Before DSKR Creative, Matt giordano worked on a campaign for Pepsi WITH Velocity, Viacom’s in-house creative agency. The project was led by Creative Director Spencer Parker, with Lead Editor Sarah Juliet Luce, whose vision and leadership set the creative bar for the entire campaign.

Working in post-production and editing, I helped shape how a global brand like Pepsi communicates—where scale brings responsibility, and every creative choice must be intentional, precise, and resonant. Contributing to that voice meant understanding how to speak clearly and confidently on behalf of a brand recognized worldwide.

Being trusted to help craft messaging at that level was both energizing and formative, and it continues to inform how I approach storytelling and brand communication today at DSKR Creative.

OVER 1 BILLION VIEWS WOLRD WIDE =))))))

OVER 1 BILLION VIEWS WOLRD WIDE =))))))

88rising / visualizers / post-production

Post-production and visual direction for Joji during the release of In Tongues — a period when internet-native music was defining its own visual language.

The work centered on color compositing, image treatment, and tone shaping, using minimal intervention to establish a cohesive emotional register across the piece.

The footage was treated as material, not narrative. Color, contrast, and temporal restraint carried the weight — producing visuals that felt internal, detached, and intentionally unresolved.

Released at the height of the SoundCloud era, the visualizer surpassed 9.5 million views, circulating as ambient media embedded directly in the album’s identity rather than functioning as traditional promotion.

EDITING AND COMPOSTING DONE BY MATT GIORDANO =)))))))))

88 RISING

88 RISING

Matthew Giordano’s practice is shaped by a foundation in critical image-making and years spent inside large-scale media production. Early mentorship under Fia Backström established a sensitivity to authorship, reference, and the politics of imagery—concerns that continue to inform how visual systems and narratives are constructed in his work.

Giordano spent several years working as a staff editor in broadcast post-production at Viacom, supporting network-level production across MTV, Nickelodeon, Comedy Central, and BET. Embedded within high-pressure, high-volume environments, he developed a systems-driven approach to image-making defined by pacing, consistency, and the realities of distribution at scale rather than isolated aesthetic outcomes.

Alongside broadcast work, Giordano was an early participant in Instagram’s Spark AR closed beta, developing custom filters that circulated widely on the platform and generated millions of impressions. Working within real-time, networked constraints reinforced an understanding of images as living systems—shaped by repetition, feedback, and infrastructure as much as visual form.

This production logic was later refined through editorial work at Hearst, where he edited content across fashion and culture titles including Harper’s Bazaar, ELLE, and Esquire. These contexts sharpened an editorial sensibility focused on sequencing, tone, and the accumulation of meaning across image sets rather than singular frames.

These experiences converge in DSKR Creative, where generative technologies function as production infrastructure rather than spectacle. Artistic intent and editorial judgment are applied to the design of controlled, repeatable image systems built to sustain coherence, variation, and authorship across scale.

VIACOM CBS

VIACOM CBS

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CONTACT:
mg@dskrcreative.com
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