DSKR CREATIVE

DSKR CREATIVE

DSKR Creative is an experimental AI creative agency outputing storyboards, lookbooks, and generative visual systems for brands and creative teams. Rooted in broadcast post-production discipline, the work translates emerging tools into brand-led creative strategy and direction. Founded by Matt Giordano.

Aerial view of a densely packed crowd at a stadium with the text "DSKR CREATIVE" repeated three times overlayed.
Aerial view of a large urban area with many buildings, with the text 'DSKR CREATIVE' overlaid in bold white letters.
DSKR CREATIVE
Two young women walk towards the camera at a crowded outdoor soccer stadium during a match.

I DID THE MOTION =)

I DID THE MOTION =)

DSKR CREATIVE

DSKR CREATIVE
DSKR CREATIVE
DSKR CREATIVE
DSKR CREATIVE

DSKR CREATIVE

DSKR CREATIVE

Neon sign with the word 'DREK' repeated three times in cursive white font with blue glow.

SYSTEM OVERVIEW

CUSTOM LORAS ARE TRAINED TO STABILIZE SILHOUETTE, FABRIC BEHAVIOR, AND LIGHTING, ALLOWING GENERATIVE IMAGERY TO HOLD TOGETHER ACROSS VARIATION RATHER THAN DRIFT STYLISTICALLY.

EARLY CONCEPTS ARE EXPLORED IN MIDJOURNEY AS A VISUAL SKETCH LAYER, THEN REFINED IN KIVE TO DEFINE COMPOSITION, PACING, AND BRAND ALIGNMENT. FROM THERE, TIGHTLY CURATED DATASETS ARE ASSEMBLED FOR TRAINING, ENSURING FORM, TEXTURE, AND ILLUMINATION REMAIN CONSISTENT ACROSS DIFFERENT COMPOSITIONS AND PROMPTS.

FINAL IMAGERY IS GENERATED THROUGH CUSTOM COMFYUI GRAPHS, BUILT TO CONTROL CONDITIONING, VARIATION, AND OUTPUT STRUCTURE. THIS ALLOWS IMAGES TO BE PRODUCED AS COHESIVE SETS, NOT ISOLATED FRAMES, MAINTAINING A UNIFIED VISUAL LANGUAGE ACROSS AN ENTIRE SERIES OR CAMPAIGN.

A young woman with blonde hair in pigtails, wearing a pink bandana, standing in a stadium with a soccer field in the background.

VIACOM VICE VIRTURE 

A person wearing a black shiny hooded jacket with white text and logos, and beige pants with a black skull print.
A young man with long hair and bangs, wearing a black leather jacket with white logos, a hoodie with animal print lining, and beige pants, standing outdoors in front of a white fence and buildings on a cloudy day.
A young person with short, blond, wavy hair wearing a beige hood and a shiny black jacket with white text and designs, standing against a blue background.
Young person standing outdoors in front of a large, weathered apartment building with multiple balconies, wearing a black puffy jacket with a hoodie, patterned shirt, and shorts.
Four young women standing on a rooftop with a city skyline in the background wearing casual and trendy clothing.

GENERTIVE AI WORK=))))

Real-time visual systems for generative AI

Real-time visual systems for generative AI

GENERTIVE AI WORK=))))

GENERTIVE AI WORK=))))

REAL-time generative visuals in cables.gl, combining post-production sensibilities with interactive WebGL systems. These visuals are designed for the web and digital environments, using texture displacement, feedback, and controlled motion to create immersive yet refined experiences. The approach bridges motion design, experimental imagery, and interactive storytelling, with an emphasis on performance, clarity, and visual tone.

PEPSI

PEPSI

Before DSKR Creative, Matt giordano OUR FOUNDER worked on a campaign for Pepsi WITH Velocity, Viacom’s in-house creative agency. The project was led by Creative Director Spencer Parker, with Lead Editor Sarah Juliet Luce, whose vision and leadership set the creative bar for the entire campaign.

Working in post-production and editing, I helped shape how a global brand like Pepsi communicates—where scale brings responsibility, and every creative choice must be intentional, precise, and resonant. Contributing to that voice meant understanding how to speak clearly and confidently on behalf of a brand recognized worldwide.

Being trusted to help craft messaging at that level was both energizing and formative, and it continues to inform how I approach storytelling and brand communication today at DSKR Creative.

OVER 1 BILLION VIEWS WOLRD WIDE =))))))

OVER 1 BILLION VIEWS WOLRD WIDE =))))))

SOUND CLOUD DAYS =)))))))))))

BEFORE THE MUSIC VIDEO COMES THE VISUALIZER BRANDING/MUSIC IN PEAK SOUND CLOUD ERA WITH 88 RISING

EDITING AND COMPOSTING DONE BY MATT GIORDANO =)))))))))

Matthew Giordano’s practice is grounded in a background in visual art and critical image-making, shaped early on through mentorship under Fia Backström . This foundation established a sensitivity to authorship, reference, and the politics of imagery — an approach that continues to inform how systems, aesthetics, and visual narratives are constructed within his work today.

Alongside this artistic grounding, Giordano spent years working in broadcast post-production at Viacom and BET, contributing to globally distributed programming across entertainment, unscripted, and live formats. Operating inside high-pressure, large-scale media environments sharpened a systems-oriented mindset — one focused on pacing, consistency, and delivery at scale.

These parallel backgrounds now converge in DSKR Creative, where generative technologies are treated not as novelty tools but as production systems. Artistic intent, editorial discipline, and